Conterity vs Apollo.io: A Smaller Database of Provably Warmer Leads, Not a Bigger One
The honest answer up front: Apollo and Conterity mostly solve different problems. Apollo gives you a searchable database of 275M+ contacts plus the sequencing and dialer infrastructure to reach them at scale. Conterity gives you a much smaller stream of leads, each one attached to a specific, checkable event that just happened to that company — and drafts the first outreach message around that event. This page compares them on their own terms, with sourced numbers, not a "Conterity wins everything" pitch.
What each product actually is
Apollo.io
A B2B contact and company database (person/company search with title, seniority, technographic, and intent-topic filters), plus an email sequencer, a built-in dialer (Professional plan and up), and a Chrome extension for prospecting on LinkedIn and other sites. You build your own list and outreach cadence.
Conterity Leads
Six pipelines (website & SEO, digital marketing, growth/funding, sales hiring, consulting/contracts, Amazon sellers) that each run a real check against public data — a crawl, a PageSpeed audit, an SEC Form D filing, a job-board posting, a registry/contract record — and only produce a lead when that check finds something specific. Every lead comes with a drafted first-touch message built around the finding.
Pricing, sourced and compared
Apollo's published pricing (checked September 2026, verify at apollo.io/pricing since vendor pricing changes): a Free plan, then Basic at roughly $59/user/month billed monthly or $49/user/month billed annually, Professional at roughly $99/user/month monthly or $79/user/month annually, and Organization at roughly $149/user/month monthly or $119/user/month annually with a 3-seat minimum. Pricing is per seat, and mobile/export credit usage beyond each plan's allowance is billed separately.
Conterity's Leads plans are flat monthly prices, not per seat, each with a fixed monthly allowance of verified leads rather than a data-credit system:
| Plan | Monthly | Annual (per mo) | Verified leads/mo | Notes |
|---|---|---|---|---|
| Leads Starter | $69 | $55 | 100 | 1 seat, 5 monitored keywords |
| Leads Growth | $199 | $159 | 300 | 2 seats, CRM push, 20 keywords |
| Leads Pro | $499 | $399 | 1,000 | 3 seats, CRM push, 40 keywords |
These are pulled live from Conterity's own billing catalog — see current numbers on the pricing page rather than trusting this snapshot as it ages.
A per-lead comparison isn't apples to apples: Apollo's "leads" are contacts you still have to qualify and message yourself, at effectively unlimited volume for the database search itself. Conterity's "leads" are pre-qualified by a real event and come with a drafted message, at much lower volume. Whether that trade is worth it depends on whether you're bottlenecked on list size or on message relevance.
Where Apollo is stronger
Database size and reach
275M+ contacts and tens of millions of companies, searchable by dozens of firmographic and technographic filters. Conterity has no equivalent — it only surfaces companies that triggered one of its six specific checks.
Full sales engagement stack
Sequencing, a built-in dialer with call recording, mailbox rotation, and native CRM sync are mature, purpose-built features on Apollo's higher tiers. Conterity pushes verified leads to your CRM but is not an outreach-execution platform.
Volume prospecting
If your model is "reach thousands of accounts matching these filters," Apollo's database-first approach is the right shape of tool; Conterity's lead volumes (100–1,000/mo per plan) are intentionally smaller.
Where Conterity is stronger
Every lead is event-verified
Apollo tells you a contact exists and matches your filters; it doesn't tell you something just happened that makes now the right time to reach out. Every Conterity lead is attached to a dated, checkable fact — a specific audit finding, filing, or posting.
The outreach angle is written for you
Each lead ships with a drafted first message built around its specific trigger ("we ran a free audit on {domain} and found..."), not a generic template you fill in.
No per-seat pricing
Flat monthly pricing means adding teammates to review or work the same lead list doesn't multiply your subscription cost the way Apollo's per-user pricing does.
Try Conterity's site-audit pipeline free, no signup
The website & SEO pipeline's exact audit logic is available as a free public tool — run it on any domain to see what a verified lead finding actually looks like before you compare further.
Run a Free Site AuditFrequently Asked Questions
Is Conterity a replacement for Apollo?
How does Conterity's pricing compare to Apollo's?
Does Conterity have a dialer or a huge contact database like Apollo?
See what an event-verified lead looks like
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