Segment Pipeline

Website & SEO leads: businesses with a provably weak website

A local business with a broken, slow, or unindexable website is one of the easiest leads to prove — you don't need to guess at pain, you can show them the audit. This pipeline runs a real crawl and, when configured, a PageSpeed/Lighthouse audit, and only keeps a lead when it finds a specific, statable problem.

How the signal is found

Candidates come from a location search (Foursquare Places) or a single domain you name directly. Each candidate's homepage is fetched with Conterity's own crawler — checking for HTTPS, a <title> tag, and a meta description, all free and always available. When a PageSpeed Insights API key is configured, the same URL also gets a full Lighthouse run for performance, SEO, best-practices, and accessibility scores.

Source	Maturity	What it checks
Own crawler	Real, keyless, always on	HTTPS, <title>, meta description
PageSpeed Insights (Lighthouse)	Real free-tier API, needs a key	Performance, SEO, best-practices, accessibility scores
Foursquare Places	Real free-tier API, needs a key	Candidate discovery near a location

A lead only counts when the audit surfaces a real, specific problem: a PageSpeed performance score under 50/100, an SEO score under 80/100, missing HTTPS, no title tag, or no meta description. A clean audit is not a lead — see the underlying code in src/services/leads/sources/website-seo-audit.js.

The outreach angle

Message angle

"We ran a free audit on {domain} and found {problems} — happy to send the full report."

The audit report itself is the outreach asset — you're not cold-pitching a business on a hypothetical, you're handing them a specific, checkable finding about their own site.

Try it right now, free

Run the exact same audit this pipeline uses on any domain, no signup required.

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Frequently Asked Questions

What makes a website-SEO lead "verified"?

The site actually resolved and was crawled, and at least one specific, statable problem was found (missing HTTPS, no title tag, no meta description, or a PageSpeed performance/SEO score below threshold). A clean audit is not counted as a lead.

Do I need my own PageSpeed API key?

No — Conterity runs the PageSpeed Insights audit for you when it's configured on our side. The crawl-based checks (HTTPS, title, meta description) always run, keyless, even without it.

Other segment pipelines

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