Consulting Leads for Law Firms
Law Firms live or die on being found for high-intent searches like "[practice area] lawyer near me" plus referral reputation, but marketing is rarely anyone's full-time job at a small firm. Conterity's consulting pipeline turns that into a short list of specific, verified prospects — never a purchased or guessed-at list — sized for a solo practitioner or small firm, typically 1-20 attorneys.
How the consulting signal is found
| Source | Maturity | What it checks |
|---|---|---|
| OpenCorporates (company registry search) | real free-tier API, needs a key | sources/opencorporates.js -- OpenCorporates tightened its free tier to require a registered api_token; still free to register. |
| SAM.gov (government contract awards) | real free-tier API, needs a key | sources/sam-gov.js -- official US federal contract-opportunities API, free key from sam.gov. |
A lead only counts when
- a company match in the registry search
- AND/OR a recent matching contract award/opportunity (dated, sourced)
Verification, not a guess
- the registry record and the contract record are for the same named company, not just a keyword coincidence
Why this fits Law Firms specifically
Law Firms businesses typically live or die on being found for high-intent searches like "[practice area] lawyer near me" plus referral reputation, but marketing is rarely anyone's full-time job at a small firm. That makes the registry entry plus the linked SAM.gov opportunity/award notice. an unusually credible reason to reach out to the managing partner or firm administrator, versus a cold pitch with no context.
The recommended focus for law firms once you're in the door: local SEO, review generation, and case-intake funnel content.
Frequently Asked Questions
What makes a consulting lead for law firms "verified"?
Why does this signal matter specifically for law firms?
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