Website and SEO Leads for Law Firms
Law Firms live or die on being found for high-intent searches like "[practice area] lawyer near me" plus referral reputation, but marketing is rarely anyone's full-time job at a small firm. Conterity's website and seo pipeline turns that into a short list of specific, verified prospects — never a purchased or guessed-at list — sized for a solo practitioner or small firm, typically 1-20 attorneys.
How the website and seo signal is found
| Source | Maturity | What it checks |
|---|---|---|
| Google Maps (Apify) | real free-tier API, needs a key | reuses the existing google_maps_no_website recipe for weak-web-presence discovery -- not duplicated here. |
| Foursquare Places (Open Places dataset, v3 API) | real free-tier API, needs a key | candidate discovery near a location; see sources/foursquare-places.js header for the open-dataset-vs-live-API nuance. |
| PageSpeed Insights (Lighthouse) | real free-tier API, needs a key | the actual audit -- performance/SEO/best-practices/accessibility scores. |
| Own crawler (scraper.js) | real free/keyless API | HTTPS, <title>, meta description checks -- always runs, even with no keys configured. |
A lead only counts when
- performance score below website-seo-audit.PERFORMANCE_WEAK_THRESHOLD (50/100)
- SEO score below SEO_WEAK_THRESHOLD (80/100)
- missing HTTPS, <title>, or meta description
Verification, not a guess
- the site actually resolved and was crawled (unreachable sites are dropped, not guessed at)
- at least one specific, statable problem was found -- a clean audit is not a lead
Why this fits Law Firms specifically
Law Firms businesses typically live or die on being found for high-intent searches like "[practice area] lawyer near me" plus referral reputation, but marketing is rarely anyone's full-time job at a small firm. That makes the PageSpeed + crawl audit report itself, attached as bd_signals.payload.audit -- the proof IS the outreach asset. an unusually credible reason to reach out to the managing partner or firm administrator, versus a cold pitch with no context.
The recommended focus for law firms once you're in the door: local SEO, review generation, and case-intake funnel content.
Frequently Asked Questions
What makes a website and seo lead for law firms "verified"?
Why does this signal matter specifically for law firms?
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