Signal + Niche Pipeline

Website and SEO Leads for Home Services Contractors

Home Services Contractors compete hyper-locally and lean on Google Business Profile, reviews, and word of mouth more than a polished website, which is often the most neglected part of the business. Conterity's website and seo pipeline turns that into a short list of specific, verified prospects — never a purchased or guessed-at list — sized for an owner-operated trade business (HVAC, plumbing, electrical, contracting), typically 1-30 staff.

How the website and seo signal is found

Source	Maturity	What it checks
Google Maps (Apify)	real free-tier API, needs a key	reuses the existing google_maps_no_website recipe for weak-web-presence discovery -- not duplicated here.
Foursquare Places (Open Places dataset, v3 API)	real free-tier API, needs a key	candidate discovery near a location; see sources/foursquare-places.js header for the open-dataset-vs-live-API nuance.
PageSpeed Insights (Lighthouse)	real free-tier API, needs a key	the actual audit -- performance/SEO/best-practices/accessibility scores.
Own crawler (scraper.js)	real free/keyless API	HTTPS, <title>, meta description checks -- always runs, even with no keys configured.

A lead only counts when

performance score below website-seo-audit.PERFORMANCE_WEAK_THRESHOLD (50/100)
SEO score below SEO_WEAK_THRESHOLD (80/100)
missing HTTPS, <title>, or meta description

Verification, not a guess

the site actually resolved and was crawled (unreachable sites are dropped, not guessed at)
at least one specific, statable problem was found -- a clean audit is not a lead

Why this fits Home Services Contractors specifically

Home Services Contractors businesses typically compete hyper-locally and lean on Google Business Profile, reviews, and word of mouth more than a polished website, which is often the most neglected part of the business. That makes the PageSpeed + crawl audit report itself, attached as bd_signals.payload.audit -- the proof IS the outreach asset. an unusually credible reason to reach out to the owner-operator, versus a cold pitch with no context.

Example outreach angle for Home Services Contractors

"We ran a free audit on their-domain.com and found [the specific problem(s) found] -- happy to send the full report."

The recommended focus for home services contractors once you're in the door: local lead-generation content and reputation-driven conversion.

Frequently Asked Questions

What makes a website and seo lead for home services contractors "verified"?

the site actually resolved and was crawled (unreachable sites are dropped, not guessed at); at least one specific, statable problem was found -- a clean audit is not a lead. Nothing is guessed or purchased — every lead traces back to a real, checkable source.

Why does this signal matter specifically for home services contractors?

Home Services Contractors compete hyper-locally and lean on Google Business Profile, reviews, and word of mouth more than a polished website, which is often the most neglected part of the business. A website and seo finding gives the owner-operator a specific, timely reason to take a call, instead of a cold pitch with no context.

This signal, for other niches

Other signals, for Home Services Contractors

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