Signal + Niche Pipeline

Website and SEO Leads for E-Commerce Brands

E-Commerce Brands run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. Conterity's website and seo pipeline turns that into a short list of specific, verified prospects — never a purchased or guessed-at list — sized for a DTC or marketplace-first brand, typically pre-Series-B.

How the website and seo signal is found

Source	Maturity	What it checks
Google Maps (Apify)	real free-tier API, needs a key	reuses the existing google_maps_no_website recipe for weak-web-presence discovery -- not duplicated here.
Foursquare Places (Open Places dataset, v3 API)	real free-tier API, needs a key	candidate discovery near a location; see sources/foursquare-places.js header for the open-dataset-vs-live-API nuance.
PageSpeed Insights (Lighthouse)	real free-tier API, needs a key	the actual audit -- performance/SEO/best-practices/accessibility scores.
Own crawler (scraper.js)	real free/keyless API	HTTPS, <title>, meta description checks -- always runs, even with no keys configured.

A lead only counts when

performance score below website-seo-audit.PERFORMANCE_WEAK_THRESHOLD (50/100)
SEO score below SEO_WEAK_THRESHOLD (80/100)
missing HTTPS, <title>, or meta description

Verification, not a guess

the site actually resolved and was crawled (unreachable sites are dropped, not guessed at)
at least one specific, statable problem was found -- a clean audit is not a lead

Why this fits E-Commerce Brands specifically

E-Commerce Brands businesses typically run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. That makes the PageSpeed + crawl audit report itself, attached as bd_signals.payload.audit -- the proof IS the outreach asset. an unusually credible reason to reach out to the head of growth or founder, versus a cold pitch with no context.

Example outreach angle for E-Commerce Brands

"We ran a free audit on their-domain.com and found [the specific problem(s) found] -- happy to send the full report."

The recommended focus for e-commerce brands once you're in the door: conversion rate optimization, lifecycle email/SMS, and paid media efficiency.

Frequently Asked Questions

What makes a website and seo lead for e-commerce brands "verified"?

the site actually resolved and was crawled (unreachable sites are dropped, not guessed at); at least one specific, statable problem was found -- a clean audit is not a lead. Nothing is guessed or purchased — every lead traces back to a real, checkable source.

Why does this signal matter specifically for e-commerce brands?

E-Commerce Brands run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. A website and seo finding gives the head of growth or founder a specific, timely reason to take a call, instead of a cold pitch with no context.

This signal, for other niches

Other signals, for E-Commerce Brands

Get website and seo leads for e-commerce brands started this week

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