Signal + Niche Pipeline

Growth Leads for E-Commerce Brands

E-Commerce Brands run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. Conterity's growth pipeline turns that into a short list of specific, verified prospects — never a purchased or guessed-at list — sized for a DTC or marketplace-first brand, typically pre-Series-B.

How the growth signal is found

Source	Maturity	What it checks
SEC EDGAR full-text search (Form D)	real free/keyless API	sources/sec-edgar-formd.js -- official, no key, no login.
Greenhouse / Lever / Ashby job boards	real free/keyless API	sources/job-boards.js -- per-company public board endpoints, no key.
Product Hunt (GraphQL v2)	real free-tier API, needs a key	sources/product-hunt.js -- needs a free developer token (PRODUCT_HUNT_TOKEN).

A lead only counts when

a Form D filing within the recent window (fresh capital -- see sec-edgar-formd.js)
best-effort: an active job board and/or a recent Product Hunt launch for the same company, attached as corroborating context, never required

Verification, not a guess

the Form D filing is a real, dated SEC filing, not an inferred one

Why this fits E-Commerce Brands specifically

E-Commerce Brands businesses typically run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. That makes the SEC filing link itself, plus any corroborating job-board/Product Hunt activity found. an unusually credible reason to reach out to the head of growth or founder, versus a cold pitch with no context.

Example outreach angle for E-Commerce Brands

"[E-Commerce Brand name] just filed a Form D ([funding amount]) -- congrats on the raise; here's how we help newly-funded teams with conversion rate optimization, lifecycle email/SMS, and paid media efficiency."

The recommended focus for e-commerce brands once you're in the door: conversion rate optimization, lifecycle email/SMS, and paid media efficiency.

Frequently Asked Questions

What makes a growth lead for e-commerce brands "verified"?

the Form D filing is a real, dated SEC filing, not an inferred one. Nothing is guessed or purchased — every lead traces back to a real, checkable source.

Why does this signal matter specifically for e-commerce brands?

E-Commerce Brands run paid acquisition on tight margins, so anything that erodes conversion rate or wastes ad spend shows up directly in unit economics. A growth finding gives the head of growth or founder a specific, timely reason to take a call, instead of a cold pitch with no context.

This signal, for other niches

Growth leads for B2B SaaS Companies

Other signals, for E-Commerce Brands

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